Customer Rating: 
Summary: kristel
Comment: I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.
I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.
:-D quite long but the book deserves a long review!
Customer Rating:
Summary: A must for all students
Comment: This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.
I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!
Customer Rating: 
Summary: Excellent source of information for all aspects of fashion
Comment: An easy read even for the fashion layman, all idea's behind buying,marketing and merchandising exposed, I researched topics in a business library prior to reading the book, only to discover that it was a waste of time because everything I needed was in the book...
