Customer Rating:  
Summary: Some useful tips...
Comment: This book has some useful tips, but I found the photographs used unappealing and over the top. (Some of the window displays shown would look better on a pantomime set.) It might work for trendy fashion boutiques, but I would not recommend this book to any retailer who actually wants to show the public what they stock in a practical way.
Customer Rating:
Summary: One word.....fabulous
Comment: As a retail interior designer, this book is a must for those coming up the ranks to understand world wide retail concepts....
If you want a fresh, modern approach to VM this is the book for you... whilst there are other more established writers out there, Morgan has a 21st century approach to VM, fit for a modern world. Its simplistic, stylish approach is just what you need... when is the coffee table version out?
Customer Rating:
Summary: Same book ???
Comment: I am afraid i disagree with Julie Peel on her opinion of this book.It is a totally freshing , modern 21st century viewpoint using world wide examples of exemplary V.M.I have found it both informative and inspiring and i would thoroughly recommend it to all with an interest in this subject.
Customer Rating:
Summary: Genius
Comment: This book is a real gem. It is packed full of informative chapters covering EVERY aspect of vis merch. Dare I say it, yes, I do, just..... It's better than Mary Portas!!!!!
Highly recommended.
Customer Rating:
Summary: The book I have been waiting for!
Comment: Of all the books that have been published on visual merchandising this is without a doubt the best I have read. The author has covered the whole gamut of this creative and difficult subject in an easy to read and student friendly format.
Don't consider going into visual merchandising without it.
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