Make the service obvious
The homepage should quickly explain what the business does and who it helps. Service pages can then provide more detail.
Show where you operate
Include appropriate location information, service areas and contact details. Only publish information that is accurate and useful.
Make contact easy
Telephone, email, enquiry forms and other suitable contact routes should be easy to find, especially on mobile.
Build local SEO foundations
Clear page titles, relevant service and location content, structured information and consistent business details can help search engines understand the website.
Use real content
Useful service explanations, photographs, FAQs, examples and genuine business information are more valuable than pages created simply to repeat keywords.
Keep it maintained
Opening information, services, contact details and other time-sensitive information should be reviewed when things change.