Page Structure
Use descriptive titles, headings, readable content and logical sections that explain the subject of each page.
Website SEO
Website SEO: Build Pages Search Engines and Visitors Can Understand
Create a clear website structure and useful page content so people can find, understand and navigate the information your site provides.
Internal Linking
Connect related pages so visitors can continue exploring and search engines can discover important content.
Technical Foundations
Consider mobile presentation, crawlable links, image text, URLs, sitemaps and other site-level foundations.
SEO starts with useful pages
Search visibility is not just a list of keywords. Each page should have a clear subject, useful information and a reason to exist. Service pages should answer the questions people have about that service rather than repeating the same sales text across every URL.
Titles and headings
Page titles and headings should accurately describe the page. A visitor should be able to understand what a page is about from its main heading, and supporting headings should organise the information logically.
Internal links create a topic structure
A website-development hub works best when related pages link to one another naturally. A PHP page can link to databases and APIs; an e-commerce page can link to SEO and landing pages; a business website page can link to redesign and maintenance.
SEO-friendly website checklist
- One clear main subject for each important page
- Descriptive page titles and headings
- Useful, original page content
- Logical internal links
- Search-friendly, readable URLs
- Useful alternative text for meaningful images
- Responsive mobile presentation
- XML sitemap and sensible crawlable navigation
Related search topics
Useful topics covered by this service include:
Related ShopperWorld services
Website projects often combine several of these areas. Explore the service that matches the next part of your project.
Next step
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