Review the Existing Site
Identify useful content, confusing navigation, outdated layouts and functionality that needs attention.
Website Redesign
Website Redesign: Improve an Existing Website Without Starting Blind
Modernise an existing website by identifying what should stay, what should change and what new functionality would make the site more useful.
Modernise the Experience
Improve structure, mobile presentation, calls to action and the way important information is presented.
Add Missing Features
Introduce forms, scripts, databases, e-commerce or other functionality where there is a clear requirement.
Redesign concept
From harder-to-use to easier-to-use
A redesign can change more than colours. The aim can be to improve the visitor journey, content structure, mobile layout and route to enquiry.
Before — example concept
Unclear hierarchy, crowded navigation and weak visual emphasis.
Contact us
After — example concept
Clearer structure, stronger calls to action and more space for useful information.
Why redesign an existing website?
A website may still contain useful content even when its design or functionality has become outdated. A redesign can provide an opportunity to reorganise information, improve navigation and address problems without throwing away everything that already works.
What should be reviewed?
Look at the current pages, navigation, content quality, mobile layout, contact routes, forms, images, search visibility and any custom functionality. The review should identify what customers need and where the current site makes that harder.
Redesign versus rebuild
Some sites can be improved incrementally; others may benefit from a more substantial rebuild. The decision depends on the current technology, database structure, code quality, content and the changes required.
Redesign checklist
- Review existing pages and content
- Identify outdated or duplicated information
- Improve navigation and page hierarchy
- Improve responsive mobile presentation
- Review forms and calls to action
- Check internal links and search-friendly structure
- Plan new functionality separately from cosmetic changes
- Test important visitor journeys before launch
Related search topics
Useful topics covered by this service include:
Related ShopperWorld services
Website projects often combine several of these areas. Explore the service that matches the next part of your project.
Next step
Discuss Your Project →Have a website idea?
Tell ShopperWorld what you want the website to do, what you already have, and what you would like to improve. You do not need to know the technical terminology before you get in touch.